Gizmo Attracts 13 Million Users and Raises $22 Million

Since its launch in 2021, Gizmo, an AI-based learning application, has experienced impressive growth. In just a few years, it has attracted over 13 million users across more than 120 countries, a figure that has significantly increased from the 300,000 users reported during the last media coverage in 2023.

Gizmo stands out for its ability to transform students' notes into interactive study materials, making learning more engaging. The rise of Gizmo has not gone unnoticed by investors. The company recently announced that it raised $22 million in a Series A funding round. These funds will be used to strengthen engineering and AI teams, as well as to expand Gizmo's presence in the U.S. university market. Before this funding round, the company had only seven employees, but it plans to increase this number to around 30, according to CEO Petros Christodoulou.

This momentum comes at a time when academic performance in the United States is at a historically low level, according to the National Assessment of Educational Progress 2025. Studies point to excessive screen time and reduced attention as contributing factors. In the face of competition from popular platforms like TikTok and YouTube, Gizmo is betting on gamification to maintain the engagement of young learners.

Gizmo offers features inspired by gaming mechanics, such as leaderboards, streaks, and limited lives for incorrect answers, as well as the ability to challenge friends. These elements are designed to encourage users to return to the platform regularly.

In the landscape of micro-learning platforms, Gizmo distinguishes itself with its rapid success. Other players like Anki, Quizlet, and newcomers like Yuno and Knowt are also seeking to transform screen time into productive learning opportunities. Yuno, for example, claims 1 million downloads, while Knowt has over 7 million users. However, Gizmo's rapid ascent in just a few years is particularly noteworthy.

The Series A funding round was led by Shine Capital, with participation from Ada Ventures, Seek Investments, GSV, and NFX, which had previously led a $3.5 million funding round for Gizmo.