Ford Pro launches AI assistant to optimize fleets
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Ford recently unveiled a new AI assistant designed for its commercial customers of Ford Pro, aimed at improving fleet management and profitability. Presented during Work Truck Week in Indianapolis, this assistant is now available to all subscribers of Ford Pro's telematics service in the United States. The tool is included in the subscription, although Ford does not specify the exact number of American subscribers. However, globally, Ford has over 840,000 subscribers to this service.
This AI assistant stands out for its ability to analyze millions of data points, providing fleet managers with detailed insights into fuel consumption, seatbelt usage, and vehicle health. Unlike a simple chatbot, as Ford emphasized to TechCrunch, it offers precise data on downtime, speeding, and acceleration events, allowing businesses to optimize their operations.
The bet, shared by most other automakers, is that there is money to be made in software. Ford Pro, which generated $66.3 billion in revenue in 2025, represents a strategic target for the company, seeking to offer more value to its paying customers. In January 2026, during CES, Ford also announced the development of an AI assistant aimed at private car and truck owners, which will be integrated into the company's mobile app before being deployed in vehicles in 2027.
The Ford Pro AI assistant is built on Google Cloud and uses multiple AI agents to minimize errors and potential hallucinations. Ford highlights the use of internal data specific to each customer fleet to ensure increased accuracy.
The Ford Pro division, which includes Super Duty trucks and sales to commercial, government, and rental customers, reported a net profit of $6.8 billion in 2025. Paid software subscriptions for Ford Pro increased by 30% that year, underscoring the growing appeal of these technological solutions.
Despite these advancements, the adoption of AI at Ford comes with challenges. CEO Jim Farley warned that AI could halve the number of white-collar jobs in the United States. In January, Farley emphasized the need for essential workers to build and support the infrastructure necessary for these innovations.
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