Meta AI for Profit: Zuckerberg Bets on Profitability
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Meta, led by Mark Zuckerberg, has announced a significant transformation of its artificial intelligence service, Meta AI, which will soon become a paid service. Regular users of Facebook, Instagram, WhatsApp, and Messenger will need to get used to the idea of paying for access to certain AI features that have previously been free.
Subscriptions to Monetize AI
In an effort to monetize Meta AI, the company has unveiled two new subscription plans. The first, Meta One Plus, will be offered at $7.99 per month. The second, Meta One Premium, will cost $19.99 monthly and will provide greater computing power, more detailed responses, and additional advanced features. Naomi Gleit, product director at Meta, clarified that these subscriptions aim to provide an enhanced user experience. Users will benefit from advanced tools to enrich their content, automate certain tasks, and help brands optimize their online presence.
The first tests of these new offerings will begin next month in three countries: Singapore, Guatemala, and Bolivia. Despite this shift towards paid services, Meta assures that the free version of Meta AI will remain accessible on its main platforms, such as Facebook, Instagram, and WhatsApp. Thus, no one will be forced to pay to continue using the assistant.
Positive Market Reaction
The announcement of these paid subscriptions has been well received by investors. On May 27, Meta's stock rose by 3.74%, reaching $635.26. This positive market reaction reflects optimism about Meta's ability to generate direct revenue from AI, after having made substantial investments in this area.
Meta has indeed revised its investment forecasts for 2026, with expenditures now estimated between $125 billion and $145 billion. The company has already invested $14.3 billion in Scale AI and nearly $2 billion in the Chinese startup Manus. Additionally, Meta plans to allocate around $600 billion to the construction of new data centers, essential for the development and operation of its AI models.
However, these massive investments come with cost-cutting measures. To offset these colossal expenses, Meta is considering reducing its global workforce by 20%, which could affect around 15,000 positions. This cost-cutting strategy highlights the financial challenges the company faces, despite its ambition to dominate the artificial intelligence sector.
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