Haier Launches MiniLED and OLED TVs in France

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Key Takeaways

1Haier, already known for its home appliances, is launching a range of televisions in France, including MiniLED and OLED models.

2The range includes screens from 32 to 115 inches, featuring technologies like QLED, MiniLED, and OLED for various market segments.

3Haier's Homey AI platform enhances the user experience by automatically adjusting the image and sound based on the content.

💡Why it matters — Haier's entry into the French television market could intensify competition, providing consumers with more choices and innovations.

Haier Takes on the French Television Market

Haier, a well-established Chinese company in the home appliance sector, is expanding its reach in France by launching a complete range of televisions. This strategic move marks a new phase for the group, which aims to establish itself in the connected home space. Among the models presented, the M96 stands out with its high-end features, including a QD-MiniLED panel available in 100 and 115 inches, a KEF 6.2.2 audio system, and a sleek design.

At an event held at Parc des Princes, Haier unveiled its television lineup, ranging from MiniLED to OLED, including more affordable QLED models. The presentation was enhanced by the presence of Claude Makelele, the brand ambassador, emphasizing the significance of this launch for Haier.

A Wide Range of Televisions for Every Need

Haier is not holding back for its entry into the French television market. The brand offers around thirty models, covering the main current display technologies, with screen sizes ranging from 32 to 115 inches.

The S80, S85, and S90 series focus on QLED technology, targeting the mid-range market. The M90 and M92 models, on the other hand, utilize MiniLED technology to provide more precise backlighting and better contrast. At the top of the range, the M96, with its QD-MiniLED panel, is presented as the most high-performing model. For OLED technology enthusiasts, the C90 model rounds out this diverse offering.

Haier adopts a clear strategy by covering all market segments with a well-defined hierarchy, without overloading its catalog with unnecessary references.

Homey AI: Artificial Intelligence at the Heart of the Experience

Haier's new television range integrates the Homey AI platform, which plays a central role in enhancing the user experience. This technology allows the televisions to automatically adapt to the displayed content and viewing conditions without requiring manual intervention.

The system analyzes scenes in real-time to adjust the image, sound, and fluidity, focusing on the most common uses such as movies, sports, and video games. This continuous optimization is made possible by a processor developed in partnership with MediaTek.

While this approach does not revolutionize the market, it aims to simplify the user experience by unifying processing under a single logic.

Solid Technical Features for Versatile Use

On the technical front, Haier televisions meet current market standards. The most advanced models offer brightness levels of up to 2000 nits, supporting HDR10+ Adaptive and Dolby Vision IQ formats for dynamic image adaptation based on content and ambient light.

Video game enthusiasts are not left out, with televisions offering a native refresh rate of 144 Hz, which can go up to 240 Hz thanks to DLG technology. Features such as VRR, ALLM, and AMD FreeSync Premium Pro compatibility are also integrated. The more modest S80 model offers a 60 Hz panel, expandable to 120 Hz with DLG.

On the audio side, Haier partners with KEF for certain models, providing Hi-Fi sound quality, complemented by Dolby Atmos compatibility. For software, Haier opts for Google TV, a well-established environment that facilitates access to content and applications, with search and voice command functions.

Varied Pricing for Wide Accessibility

Haier plans to gradually roll out its television range in France, with an initial wave of QLED models starting in April, followed by MiniLED and QD-MiniLED references in the third quarter.

The S80, S85, and S90 series, based on QLED technology, will be available starting in April. Prices start at €529 for a 50-inch S85 model, €549 for a 55-inch S80, and can reach €2799 for a 100-inch S90, with intermediate options priced at €629, €749, €779, €849, €949, and €1199 depending on screen size.

This pricing strategy illustrates Haier's intention to cover a wide spectrum, from affordable models to more ambitious configurations, while remaining competitive. With this first range of televisions in France, Haier establishes a comprehensive and coherent offering, centered on current technologies and a strong software dimension. It remains to be seen how the brand will position itself against well-established competitors and how its televisions will perform in real-world conditions, which we will verify in future tests.