Deel and AI: Revolutionizing the Global Labor Market

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Key Takeaways

1Deel, with 37,000 clients and 1.5 million workers, publishes a report on the impact of AI on work.

2AI-related positions have increased by 40% in 2025, transforming job descriptions and budgets.

3Salaries for AI roles are 120% higher, and 42% of recruits are between 25 and 34 years old.

💡Why it matters — Deel positions itself as a key player in the integration of AI within global human resources.

Deel: A Major Player in the Transformation of Work through AI

Artificial intelligence (AI) is no longer just a technological promise; it is a reality that is profoundly transforming economies, policies, and societies. The United States, China, and Europe are engaged in fierce competition to gain a competitive edge in this field. In this context, companies of all sizes are rethinking their organizations and adjusting their skill needs. Deel, an all-in-one HR platform, plays a crucial role in this transformation. It enables companies to hire, pay, and manage talent in over 150 countries. With more than 37,000 client companies and 1.5 million workers, Deel is ideally positioned to observe and influence these changes. The global report it has just published on AI and the future of work highlights that AI is now an issue of economic sovereignty and a massive reconfiguration of the labor market.

AI as a Driver of Transformation

Less than three years after the emergence of generative AI, its impact on employment is already significant. According to data from Deel's report, the number of companies creating new AI-related positions increased by 40% in 2025. This growth is driven not only by the tech sector but also by finance, education, and industry. This transformation is manifested through changing job descriptions, budgets being redirected towards AI skills, and the emergence of roles that did not exist a short time ago. However, this evolution is accompanied by some concern: 71% of employees express worries about the risk of being replaced by AI.

The Emergence of New Jobs

AI is not just about replacing existing jobs; it is also creating new categories of roles. A notable example is the "AI Librarian," a role that involves training and verifying the knowledge bases used by AI tools. This job illustrates how new profiles are developing around human supervision, highlighting the importance of the interaction between humans and machines in the AI ecosystem.

The Global Competition for AI Talent

Deel's report highlights a paradigm shift in international dynamics. Cooperation is giving way to open competition. In the United States, the new action plan focuses on domestic innovation. China, on the other hand, is multiplying international initiatives. Europe is moving forward with the AI Act, the first structured regulation on the uses of AI, particularly in human resources. These political choices have a direct impact on the labor market. On Deel, between 2023 and 2024, positions including "AI" in their title increased by 585%. AI roles' salaries are 120% higher than the average, and 42% of AI recruits are between 25 and 34 years old. Nearly 1,000 new AI trainer roles have emerged, and AI hiring has increased by 30% in non-tech companies.

Deel: An Example of AI Adoption

Deel is not just observing these changes; it is also experiencing them. Its knowledge base "OpenDeel," powered by over 200 experts, ensures compliance, international payroll, and user support. Some of the world's largest AI references rely on the platform to manage their global teams. For example, the startup Hugging Face reduced its payment processing time by 50%, replaced five internal tools with one, and onboarded over 70 employees in full compliance. This concrete use case illustrates the importance of a robust global HR infrastructure.

Deel's AI Modules

The report highlights four modules that make up Deel's AI architecture:

Workforce Insights: to transform HR data into operational intelligence.
Global Compliance: which provides instant and verified answers on local legislation in over 150 countries.
AI Workforce: a hub for launching and managing AI agents dedicated to HR and payroll tasks.
Product Support: integrated AI assistants to streamline the user experience.

This set forms a coherent and responsible approach to AI in HR operations, addressing concrete needs for efficiency, compliance, or support.

Recommendations to Support the Transformation

To accompany this transformation, Deel's report recommends massive training in AI, starting from school and within companies. It also suggests helping SMEs access AI with funding and testing environments, enhancing the transparency and explainability of AI systems used in HR processes, and harmonizing international standards to reduce fragmentation.

Towards a New Work Landscape

The conclusion of the document is clear: the future of work is not being prepared; it is already being written. AI reshuffles the cards, accelerates transformations, and redefines essential skills. And in this shifting landscape, Deel stands out as a key player, capable of supporting companies that need to structure and manage a global workforce in full transformation.