Samsung unveils the Galaxy A37 and A57: innovation at an affordable price

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Key Takeaways

1Samsung launches the Galaxy A37 and A57, aiming to provide a premium experience at a reduced price.

2The Galaxy A57 stands out with its metal design and thin bezel display, while the A37 uses a plastic frame.

3Both models feature 6.7-inch Super AMOLED displays and Exynos processors for solid performance.

💡Why it matters — Samsung strengthens its position in the mid-range smartphone market, a crucial segment for its overall sales.

Samsung Bets on the Mid-Range with the Galaxy A37 and A57

In the world of smartphones, high-end models often attract all the attention, symbolizing the pinnacle of technological innovation. However, it is the mid-range devices that truly capture the market in terms of sales volume. Aware of this dynamic, Samsung has just launched its new models, the Galaxy A37 and A57. These smartphones aim to offer a near-premium experience at a much more accessible cost. By focusing on design and the integration of advanced features, particularly in artificial intelligence, Samsung hopes to appeal to a broad audience.

A Design That Flirts with High-End

Design has become a crucial criterion for consumers, who seek devices that are not only high-performing but also aesthetically pleasing. Samsung has taken care to equip its Galaxy A37 and A57 with a look inspired by its flagship models, the Galaxy S26. The Galaxy A57, in particular, stands out with its metal frame and a thickness of just 6.9 mm, giving it a sleek and modern appearance. Weighing 179 grams and featuring a glossy glass finish, it offers a pleasant grip and a visual appeal that could deceive an untrained eye.

In contrast, the Galaxy A37 presents a more modest design. Its plastic frame and thicker screen bezels make it less visually appealing. Despite these concessions, it maintains an acceptable level of finish for its price category.

Solid Technical Features

On the technical front, Samsung has equipped its new models with components that ensure satisfactory performance for their price range. Both smartphones feature a 6.7-inch Super AMOLED display, with a refresh rate of 120 Hz and a maximum brightness of 1900 nits, ensuring excellent visibility even outdoors.

| Features | Galaxy A37 | Galaxy A57 | |----------|------------|------------| | Dimensions | 162.9 x 78.2 x 7.4 mm | 161 x 76.8 x 6.9 mm | | Weight | 196 grams | 179 grams | | Display | 6.7-inch Super AMOLED 120 Hz 2340 x 1080 pixels 1900 nits (HDR peak) | 6.7-inch Super AMOLED 120 Hz 2340 x 1080 pixels 1900 nits (HDR peak) | | Processor | Exynos 1480 | Exynos 1680 | | RAM | 6/8 GB | 12 GB | | Storage | 128/256 GB | 128/256 GB | | OS | Android 16/One UI 8.5 | Android 16/One UI 8.5 | | Camera Sensors | + 50-megapixel f/1.8 wide sensor + 8-megapixel f/2.2 ultra-wide sensor + 5-megapixel macro sensor | + 50-megapixel f/1.8 wide sensor + 13-megapixel f/2.2 ultra-wide sensor + 5-megapixel macro sensor | | Selfie Sensor | 12 megapixels | 12 megapixels | | Biometrics | In-display fingerprint sensor | In-display fingerprint sensor | | Battery | 5000 mAh, 45W fast charging | 5000 mAh, 45W fast charging | | IP Certification | IP68 | IP68 | | Colors | Black, white, green, lavender | Black, gray, blue, lavender |

The Exynos 1480 and 1680 processors, respectively for the A37 and A57, promise optimized performance. The 5000 mAh battery capacity, coupled with 45W fast charging, ensures sufficient autonomy for intensive daily use.

An Enhanced User Experience Powered by AI

Samsung is now integrating artificial intelligence features into its mid-range models, a domain previously reserved for high-end devices. The Galaxy A37 and A57 benefit from tools like Gemini and Bixby, as well as features such as Circle to Search, photo editing, and voice-to-text transcription. Although these tools are not as advanced as Galaxy AI, they provide an enriched user experience focused on productivity and ease of use.

Both models run on Android 16 with the One UI 8.5 interface, and Samsung is committed to providing software and security updates for six years, ensuring a commendable longevity for these devices.

A Strategic Market Positioning

The Galaxy A37 and A57 are available at competitive prices:

Galaxy A37, 128 GB: 449 euros
Galaxy A37, 256 GB: 529 euros
Galaxy A57, 128 GB: 549 euros
Galaxy A57, 256 GB: 599 euros

In this price range, Samsung faces fierce competition, particularly from Nothing with its Phone (4a) Pro and from Xiaomi with its Redmi Note 15 Pro and Pro+. Despite the absence of revolutionary features, Samsung is banking on the reliability and balance of its products to attract consumers. Initial impressions are positive, although these new models do not surprise with their originality. The real test will come with prolonged use, but Samsung seems well-positioned to maintain its prominent place in the mid-range smartphone market.