AI Transforms Digital: Adoption and Concerns

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Key Takeaways

1In 2026, 95.4% of digital professionals use AI, marking near-total adoption.

2The perceived positive impact of AI drops to 55.9%, while negative opinions rise to 24.9%.

3ChatGPT is losing ground to Claude, which reaches 51.2% adoption in 2026.

💡Why it matters — The widespread use of AI is transforming professional practices, but it also raises growing concerns about its impact.

AI Adoption Reaches New Heights

By 2026, the use of artificial intelligence among digital professionals has reached an almost universal level. Indeed, 95.4% of respondents reported using at least one generative AI tool, marking an increase of 9.9 points compared to 2024, when this figure was 85.5%. This massive adoption underscores that the question is no longer whether AI is being used, but rather how it is integrated into professional practices.

Enthusiasm for AI Wanes

Despite this widespread adoption, the initial enthusiasm for AI seems to be fading. In 2024, 65.2% of professionals perceived the impact of AI as positive, a figure that remained stable in 2025 at 65%. However, in 2026, this positive perception dropped to 55.9%. Meanwhile, negative opinions rose from 15.6% to 24.9%. Although AI is still viewed more positively than negatively, overall appreciation is declining as its usage increases.

ChatGPT Loses Its Monopoly

ChatGPT, once dominant, is seeing its user share decrease significantly. In 2024, 85.9% of AI users relied on it, a figure that reached 88.6% in 2025. However, in 2026, this percentage fell to 67.8%, indicating a notable diversification in the landscape of AI tools.

Claude, the New Major Player

Claude, absent from the radar in 2024, has experienced a meteoric rise. In 2025, only 18.3% of AI users had adopted it. A year later, in 2026, this figure surged to 51.2%, marking the most significant progression in our survey. This rise of Claude, developed by Anthropic, positions it as a serious alternative to OpenAI.

Engagement of ChatGPT Users

Although ChatGPT has lost ground, its most loyal users are showing increasing engagement. In 2024, 35.4% of ChatGPT users had subscribed to a paid version. This figure climbed to 45% in 2026, representing an increase of 9.6 points, indicating a more invested user base.

AI Becomes Essential in Businesses

In 2026, the survey reveals that AI has become either integrated or mandatory in the processes of many companies. This situation concerns 35.8% of respondents, illustrating a growing structuring of AI usage within professional settings.

Claude Code Attracts Developers

The field of software development is not lagging behind. Claude Code, Anthropic's AI coding tool, is used by 67% of developers surveyed in 2026. It significantly outpaces GitHub Copilot, which is only used by 26.4% of developers, thereby consolidating Anthropic's position in this sector.

AI Learning Remains Individual

With the generalization of AI, learning its tools remains predominantly a personal initiative. In 2026, 55.6% of professionals are self-training, while only 32.6% benefit from employer-organized training. A low 16.4% are not training at all, highlighting the lack of institutional support.

Risks Associated with AI Increasingly Recognized

The recognition of risks associated with AI has also increased. In 2024, 83.4% of respondents identified at least one risk related to AI. This figure rose to 89.5% in 2026, reflecting a heightened awareness of potential dangers as AI becomes more widespread.

Loss of Critical Thinking, a Major Risk

Among the identified risks, the loss of critical thinking has become the primary concern. In 2025, 39.9% of respondents cited it as a risk, a figure that increased to 47.8% in 2026. This risk now surpasses that of data privacy, underscoring a growing concern about the impact of AI on critical thinking.