LinkedIn Takes on AI Content: The End of Artificial Posts?

LinkedIn Declares War on AI-Generated Content

On LinkedIn, it's not uncommon to come across posts that seem straight out of a motivational phrase factory. These posts, while structured and serious in appearance, often lack substance and authenticity. They transform a simple professional anecdote into a narrative divided into several paragraphs, with an artificial moral as a conclusion. The comments that follow, often automatic, only add to this impression of superficiality.

Aware of this issue, LinkedIn has decided to take action. The platform aims to reduce the dissemination of AI-generated content that lacks original ideas and personal experiences. These texts, although elegant in appearance, often lack a genuine point of view or real expertise.

LinkedIn's Measures to Detect AI Content

Laura Lorenzetti, a representative from LinkedIn, emphasizes that AI can be useful for improving a phrase or correcting a text, but posts must continue to reflect the personality and experience of their authors. To achieve this, LinkedIn is working with its editorial teams on tools capable of identifying posts produced by "generic" AI.

These systems will analyze several signals to differentiate content that provides a genuine perspective, context, or expertise from those that string together smooth phrases without real value. Automated comments, which merely repeat the content of the original post without offering any reflection, are also in the crosshairs. Those infamous "Very inspiring" or "Thank you for this meaningful share" comments left under absolutely every imaginable post are particularly targeted.

Reducing the Visibility of Artificial Content

LinkedIn clarifies that it does not intend to automatically delete posts created with AI. The goal is rather to limit their visibility. When content is detected as too generic or artificial, it will simply have less chance of being recommended beyond the author's close circle.

According to the company, initial trials have been quite convincing. The systems reportedly manage to recognize content deemed generic 94% of the time. LinkedIn also claims that users are already seeing fewer posts of this type from accounts outside their network.

The platform is also focusing on profile verification to reduce the presence of fake accounts and AI-driven bots. With over 100 million verified members, LinkedIn hopes to curb the flood of automated content that is gradually invading news feeds.

And frankly, it was about time. Especially since other platforms like Meta and YouTube are also already developing tools against artificially generated content.