OpenAI Doubles Its Workforce to Compete with Anthropic in AI

OpenAI Doubles Down on Efforts to Conquer the Enterprise Market

OpenAI, led by Sam Altman, is ramping up its efforts to establish itself in the enterprise market by doubling its workforce. The company plans to increase its staff from 4,500 to around 8,000 employees by the end of the year, which equates to about 12 new hires per day.

Data from payment cards and billing for over 50,000 clients of the startup Ramp shows that Anthropic is chosen three times more often than OpenAI. This marks a complete reversal from a year ago. The company founded by Dario Amodei is rapidly gaining popularity with tools like Claude Code and Cowork. Although OpenAI disputes these figures, the trend is clear.

A Reorganization Inspired by Palantir

To address this competition, OpenAI is restructuring its priorities under the leadership of Fidji Simo, head of applications. She recently stated, “We cannot let this opportunity slip by because we are distracted by secondary activities. We really need to focus on productivity in general, and more specifically on that related to business activities.” The company plans to place specialized engineers directly with its clients, an approach inspired by Palantir's model, which has successfully retained its major accounts by integrating its experts with clients.

Uniting Forces for a Super-App

OpenAI is not only strengthening its presence in the enterprise sector. The company is also working on unifying its consumer products, including ChatGPT, Codex, and Atlas, into a single super-app. This initiative follows a similar reaction when Google launched its Gemini 3 model, prompting OpenAI to declare a code red internally to enhance ChatGPT.

Meanwhile, OpenAI is preparing for a potential IPO by the end of 2026. The irony lies in the fact that this rapid expansion and increased adoption of its tools in the enterprise could have a clear impact on employment.