Adobe Firefly gains recurring agents and a mobile beta version

Adobe adds an agentic layer to Creative Cloud: workflow planning, brand customization, and "always-on" agents. A natural language agent is also arriving in Premiere on mobile in private preview, while connections allow chatbots to orchestrate local actions within the in-house apps. The management asserts that they are targeting creatives, in light of free alternatives.

Adobe maintains a "creative-first" approach against alternatives

Zorana Gee, Senior Director of Agentic Products at Adobe, states that Adobe remains a creative company serving creatives and wants to enable everyone to refine their craft. She believes that the professionalism, security, and reliability of the company's products will keep users within its ecosystem. She illustrated possible use cases for entrepreneurs, such as creating social media posts for a small business with the Firefly assistant. She was also asked about Artcraft, presented as a free alternative.

Multi-step workflows and enhanced user control

The updated version of the Firefly AI assistant is now capable of performing multi-step tasks. A new planning mode offers the ability to review and adjust the workflow before validating it. Users can choose a template to orchestrate tasks or let Adobe's software intelligence arbitrate. Control extends to customization, with colors and brand guidelines applied to all projects supported by the assistant. Adobe also introduces always-on agents to handle recurring tasks, as part of a broader expansion of agentic capabilities announced in Miami, fueled by the exploration of proactive agents.

Concrete scenarios: sorting, LUTs, audio, and social campaigns

During a demonstration, the Firefly assistant was used to organize video sequences upon their import into a project. The agent suggested sorting source files, automatically applying LUTs, processing audio, and saving files, all validated through the new planning mode. Once the sorting of sequences was completed, the user asked it to prepare a promotional campaign on social media related to the project.

Mobile and chatbots: a private preview agent and MCP connections

A new agent for the Premiere mobile app has emerged to assist with natural language editing, with an initial phase in private preview before broader release. Premiere mobile was offered on iOS last year before becoming available on Android. Meanwhile, Adobe is experimenting with MCP connections that allow a chatbot to access Photoshop, Illustrator, Premiere, and After Effects locally to perform operations such as layer editing. These developments add to the existing integration of AI in Adobe's flagship applications.