AI Overviews in France: AI Citation Becomes Central

Google is now displaying AI-generated answers in France, accompanied by a limited number of sources. Positive is organizing a webinar to present the findings of a study on over 650,000 responses and to propose 5 reflexes to integrate into visibility strategies.

A Dedicated Webinar and a Study on Over 650,000 AI Responses

Positive is organizing a webinar to analyze the impact of AI Overviews, based on a study conducted on over 650,000 AI-generated responses. Participants will leave with 5 concrete reflexes to incorporate into their visibility strategy. The event, hosted by Lukas Liénard, a consultant at Positive, will take place on September 23 from 9:00 to 9:45 AM, free of charge and online. It will cover the initial insights observed since the deployment of AI Overviews in France.

AI Responses with Few Sources Change Visibility

The AI Overviews feature is now accessible in France. For many searches, Google provides an answer generated by artificial intelligence, accompanied by a limited number of sources. For businesses, media, and marketing teams, the goal is now to appear among the sources mentioned in these AI responses.

Acquisition Strategies: Being Cited by AI Becomes a Goal

According to Positive, the arrival of AI-generated responses is likely to lead to a notable decrease in the click-through rate on organic links. This change prompts brands to reassess part of their acquisition strategy: while natural referencing remains crucial, being recognized, understood, and cited as a source by AIs presents a new challenge in terms of visibility. The webinar will detail the concrete changes made to search result pages and present the criteria that increase the chances for a brand to be selected among the cited sources.