Alexa for Shopping Verifies the Authenticity of Amazon Messages

Amazon is active in Alexa for Shopping with an authenticity verification for emails, SMS, and calls claiming to come from the company. The assistant cross-references messages with an internal registry, only confirming their origin if it is "completely certain" and directing users to the app and support in case of doubt. This feature complements the address verify@amazon.com and other recent updates.

Amazon maintains verify@amazon.com and adds the Update Me When tracking

Since the beginning of the year, Amazon has offered a dedicated address, verify@amazon.com, to which customers can forward suspicious messages to verify if they genuinely come from the company. Another new feature, Update Me When, allows users to track the release of new products. If Alexa for Shopping deems a message to be inauthentic, it recommends checking orders in the Amazon app and contacting support directly. These measures aim to limit identity theft attempts targeting customers.

What customers gain: verifying emails, SMS, and calls via the assistant

The new feature allows customers to ask Alexa for Shopping whether an email, SMS, or phone call is genuinely from Amazon. According to the company, the assistant will only confirm a message as authentic if it is "completely certain." This provides explicit validation or, in case of doubt, recommendations for alternative verification.

How it works: AI comparison and example of confirmed OTP

Users can query Alexa for Shopping about a received message. The assistant uses artificial intelligence to compare the message against a record of every communication sent by Amazon, analyzing the content, format, and sender. For example, Amazon cites the case of a customer asking if an OTP code received from the number 98626 at 4:50 PM is authentic; Alexa for Shopping then confirms that it is indeed a one-time password sent by Amazon.