Apple to Limit AI and Sell $49 Bundles

Apple confirms usage caps for its AI features and plans for paid access beyond those limits. A first test is already in place with its creation tools, featuring a $49 package, while Siri AI is progressing towards a cloud agent according to reported information.

Siri AI aims for a cloud agent mode and is not available in France

This year, Apple launched Siri AI, based on Gemini AI, offering smoother interactions, more detailed responses, and support for complex actions. However, the assistant is not yet available on iPhone in France. Apple has also provided developers with a tool to connect their applications to Siri AI, allowing the assistant to manage complex actions on both Apple and third-party apps. Next year, according to a journalist, Apple aims to evolve Siri AI into a continuously operating cloud agent that proactively anticipates needs, positioning it closely alongside Dot (ChatGPT), Muse (Meta), and Duet (Claude).

Confirmed usage limits and expected costs for AI

In September, Apple confirmed the implementation of usage limits for its AI features, without announcing a timeline. Beyond these caps, payment will be required to obtain a higher quota. At this stage, Apple Intelligence and the new version of Siri remain free. The company favors local execution on iPhone and Mac but shifts to the cloud when necessary, which incurs costs for operating the models on servers.

Creator Studio tests the paid model with a $49 package

Apple is already applying this model to Creator Studio, its suite of creation tools. Users have a monthly quota for AI usage, particularly for image generation. When this quota is exhausted, an intelligence package is offered at the price of $49. This new offering has been spotted in the music creation tool Logic Pro.