Auguste: the AI that boosts SME communication

A Conversational AI at the Service of Brands

In today's world, effectively managing communication on social media has become a real challenge, often comparable to a full-time job. Small businesses, in particular, face obstacles such as a lack of time, the difficulty of regularly creating quality videos and posts, and the prohibitive costs of communication agencies. As a result, many of them leave their communication on hold, which can be detrimental when potential customers turn to more active competitors online. A LinkedIn statistic for 2024 reveals that 75% of B2B professionals consult social media before making a purchasing decision.

This is precisely the need that the assistant Auguste aims to fulfill. Positioned as a conversational communication assistant, Auguste stands out with its simple and direct approach: "You speak, Auguste communicates." The user interacts with the tool as if addressing a person, and Auguste takes care of thinking, creating, planning, and publishing content, all while keeping specific brand information in mind.

A Simplified Interaction with Auguste

A Conversational AI Tailored to Your Brand

Accessing Auguste is done via a chat, where the user can give instructions such as "create a post for tomorrow," and the assistant complies. With Auguste, there is no longer a need to build the strategy, prompts, calendar, or follow-up from scratch. This communication chain has been fully automated by experts in the field, making the tool accessible even to those who lack time or expertise. Auguste is designed to understand the user's brand, its social media presence, and its editorial calendar, analyzing the provided information to produce personalized rather than generic content.

The process begins with an onboarding phase, where the user introduces their business to the assistant. Auguste retains this information to define an editorial line and personalize each production. The more interactions there are, the more the content aligns with the brand's identity. The assistant uses this memory to refine its proposals over time, thus avoiding starting from scratch with each session. It relies on accumulated history and context to create truly authentic content.

Auguste operates on four key steps:

• The user communicates with the assistant, which creates posts, visuals, and the editorial calendar.
• Validation follows, where the strategy remains under the user's control, with Auguste executing but not deciding.
• Once approved, the content is automatically published at the most opportune times.
• The tool also generates ideas on demand and analyzes the results of publications over time.

All it takes is to converse with Auguste as if it were a real person.

Authentic Content Rather Than Generic

Unlike other solutions that merely recycle existing visuals, Auguste focuses on creating embodied content. The platform relies on a network of over 400 professional videographers spread across France, whom the user can request through the application. Half a day of shooting allows for the creation of a stock of authentic media: short videos, photos, and GIFs showcasing the premises, teams, and actual activities of the business. These media are then automatically edited by Auguste, subtitled, and centralized in a secure library, where they can be used without requiring technical skills.

Auguste also emphasizes data control. Hosting is provided in France, information is not exploited for advertising purposes, and everything the assistant produces remains the property of the client, downloadable at any time. This positioning is particularly attractive for organizations concerned about the sovereignty of their content.

A Free Trial to Discover Auguste's Capabilities

To allow users to discover its capabilities, Auguste offers a free trial of its conversational interface. The user enters the URL of their website, which Auguste analyzes to understand its activity and editorial line. Companies without a website answer a few questions. The user then specifies the size of the business and the targeted social media platforms. An animation then shows the assistant building the schedule in real-time. In just a few moments, it generates a month of ready-to-use publications, each accompanied by a written post and a visual suggestion.

This demonstration is just a taste of the possibilities offered by the solution. By subscribing, the user gains access to Auguste's network of over 400 professional videographers to produce authentic content. Additionally, the assistant's complete memory, to which the user can transmit all information about their business (texts, PDFs, internal documents), editorial strategy, and unlimited publication creation is included. Accessible from a browser, with a mobile application in preparation, Auguste presents itself as a daily communication assistant.