ChatGPT Ads Launch in Southeast Asia and Taiwan

Key Takeaways

1OpenAI launches ChatGPT Ads in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, expanding availability to over 60 countries.

2The company claims $1 billion in annualized revenue in less than 200 days.

3The Plus, Pro, and Enterprise offerings remain ad-free, with access provided through the OpenAI team, partner agencies, and Ads Manager.

Why it matters : This expansion marks an acceleration of OpenAI's advertising strategy in Asia while maintaining privacy and control guarantees for users.

OpenAI expands ChatGPT Ads rollout to seven new Southeast Asian markets and Taiwan. The company highlights a milestone of $1 billion in annualized revenue in less than 200 days, ad-free broadcasting rules for certain subscriptions, and access channels for brands and agencies.

OpenAI claims $1 billion annualized and 60+ countries

OpenAI reports that it has reached $1 billion in annualized revenue for ChatGPT Ads in less than 200 days after launch. According to the company, tens of thousands of advertisers are now running campaigns in ChatGPT, many already operating across multiple countries. With the announced expansion, the availability of ChatGPT Ads now exceeds 60 countries.

Limited broadcasting to Free and Go plans, paid subscriptions ad-free

Ads within ChatGPT are only available to users of the Free and Go plans. The paid Plus, Pro, and Enterprise plans remain ad-free. OpenAI also reminds that ad-free plans are offered to those who do not wish to see ads.

Privacy and strict separation between responses and ads

OpenAI presents user trust protection as central to its approach. The company claims to keep advertisers' private conversations confidential and never sell customer data. It specifies that ads are clearly identified and separated from ChatGPT responses, and that advertising does not influence these responses. Users have control over ad personalization. OpenAI aims for ads to be useful to users and effective for businesses, while maintaining its focus on expanding access to AI and protecting trust.

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Access through OpenAI, partner agencies, and Ads Manager

Advertisers can activate ChatGPT Ads through the OpenAI Ads Solutions team. OpenAI mentions partner agencies such as dentsu, Havas Media, Omnicom Media, Publicis Groupe, and WPP, in addition to technology partners. Companies that meet eligibility criteria can use the self-service Ads Manager. Interested organizations can visit ads.openai.com to get started.

New markets in Asia and use cases touted by partners

The rollout opens to Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, following Australia, New Zealand, Japan, South Korea, and India. OpenAI states its intention to broaden access for businesses of all sizes. The company describes use cases where users outline goals, priorities, and constraints, presenting ChatGPT Ads as a way to reach them when evaluating options, with relevant ads potentially aiding discovery. Dave Dugan, head of OpenAI's advertising solutions, discusses opportunities for both global brands and startups. On the advertiser side, Shopee describes OpenAI as a strategic partner to enhance the shopping experience and assist sellers, announcing an expansion of this collaboration in Southeast Asia and Taiwan after a launch in Brazil. OpenAI also plans to expand into other markets in the coming months and develop new formats, optimization tools, and measurement solutions.