ChatGPT Launches Virtual Clothing Try-On

OpenAI introduces a clothing try-on feature in ChatGPT, available on both web and mobile, integrated into its shopping tools. Announced on October 1st, it relies on a new version of the image engine, and the photos sent by the user are retained for future try-ons.

Google Already Established, OpenAI Bets on Images 2.5

Google has long offered a virtual try-on feature and this year announced a function in Google Photos that generates a digital version of the user's wardrobe to test outfits. In the face of this established competitor, OpenAI states that it has recently updated the image generator and editor in ChatGPT. According to the company, the "ChatGPT Images 2.5" technology produces more natural lighting and richer textures. For virtual try-ons, OpenAI also claims that the model better preserves subjects and adheres more closely to instructions.

"Try on" Button, Photo Submission, and Photo Retention

On both web and mobile, when ChatGPT's search engine recommends clothing, a "Try on" button may appear to allow the try-on of an item. By pressing it, the user is prompted to send a photo, which is used to generate the try-on image. These photos are then retained for future uses of the feature.

Alternative Access, Official Status, and Shopping Favorites

Even without a visible button, Android Authority reports that it is sufficient to send ChatGPT the link to the clothing item and request a virtual try-on to trigger the process; a prompt such as "What will I look like in this swimsuit?" led the AI to request a photo and then replace the t-shirt with the item. Now officially announced on October 1st, this feature is part of ChatGPT's shopping capabilities. It adds to a new feature that allows users to save items as favorites and organize them in the chatbot's library. Before this official announcement, ChatGPT's image models were already capable of replacing a garment in a photo with an item found online.