OpenAI Challenges Anthropic with New $100/Month ChatGPT Pro Plan

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Key Takeaways

1OpenAI launches a ChatGPT Pro plan at $100/month, responding to the demands of advanced users.

2This plan offers five times the Codex capacity compared to the Plus plan at $20/month.

3OpenAI aims to compete with Anthropic, which already offers a similar plan for Claude.

💡Why it matters — This pricing strategy could strengthen OpenAI's position against its competitors in the advanced AI market.

OpenAI Introduces a $100/Month Pro Plan for ChatGPT

OpenAI recently unveiled a new pricing plan that is expected to attract the most demanding users of ChatGPT. This new plan, offered at $100 per month, addresses the growing demand from advanced users looking for a middle-ground solution between existing options. Until now, OpenAI provided several subscription tiers: a free plan, now accompanied by ads, a Go plan at $8 per month also with ads, a Plus plan at $20 per month without ads, and finally a Pro plan at $200 per month without ads.

No Mention of the $200 Plan on the Website

Although OpenAI's current pricing page does not mention the $200 per month plan, the company confirmed to TechCrunch that this option remains available for users who need it. This lack of visibility on the site may be a strategy to highlight the new $100 plan, which seems to be a direct response to the needs of professional users.

Enhanced Support for Codex

The Plus and Pro plans, along with the new $100 tier, are specifically designed to optimize the daily use of Codex, the coding tool integrated into ChatGPT. The Pro plan at $100 offers a Codex capacity five times greater than that of the Plus plan. This significant increase in capacity is particularly beneficial for developers who require enhanced coding power during intensive sessions.

Competition with Anthropic

OpenAI does not hide its intention to compete with Anthropic, which already offers a $100 per month plan for its Claude model. According to an OpenAI spokesperson, this new Pro plan is designed to provide developers with a more cost-effective coding capacity, especially during work sessions where rate limits are crucial. Codex, compared to Claude Code, stands out with a higher coding capacity per dollar in the paid tiers.

Temporary Limits and Heavy Usage

It is important to note that until May 31, OpenAI is offering even higher Codex limits for the $100 plan. Users taking advantage of this offer should be aware that these favorable conditions are temporary. While the plans do not allow for unlimited use, the $200 plan offers limits twenty times higher than the Plus plan, which is sufficient to support demanding and simultaneous workflows.

Growth in Codex Usage

The OpenAI spokesperson also revealed that over 3 million people use Codex each week worldwide. This figure has quintupled over the past three months, with a month-over-month usage increase of over 70%. This rapid growth reflects the increasing interest in the advanced coding solutions offered by OpenAI.