OpenAI Enables Default Ad Tracking on Free ChatGPT
Le brief IA que les pros lisent chaque soir
Les 7 actus IA du jour, décryptées en 5 min. Gratuit.
Inclus dès l'inscription : notre sélection des meilleurs guides & comparatifs IA.
Choisis ton rythme
Gratuit · Pas de spam · Désabonnement en 1 clic
OpenAI Enables Default Ad Tracking for Free ChatGPT Users
OpenAI has recently changed the privacy settings for free ChatGPT users by enabling marketing cookies by default. In an email dated April 30, OpenAI informed its users that it is now sharing certain data, such as cookie identifiers and email addresses, with advertising partners. This data is used to promote OpenAI's products on third-party platforms, including Instagram.
OpenAI spokesperson Taya Christianson clarified that the content of users' conversations is not shared with these partners. This measure only affects free users, as WIRED observed on two accounts, while paying users are not impacted by this change.
How to Disable Ad Tracking
For those who wish to disable this tracking, it can be done by navigating to "Settings > Data Controls > Marketing Privacy" in the ChatGPT app. Alternatively, users can use the "Your Privacy Choices" link on the website or manage cookies directly through their browser.
A Monetization Strategy Amid High Costs
Since February, OpenAI has been running ads within ChatGPT in certain countries, seeking to monetize its free user base. With over 90% of users remaining on the free version, OpenAI is facing high operating costs. This strategy also aims to encourage users to switch to paid plans.
Additionally, Google is also exploring advertising options in its AI tools, although this is currently limited to its AI search integration.
Brief IA — L'actualité IA en français
L'essentiel de l'actualité de l'intelligence artificielle, décrypté et expliqué chaque jour.