ChatGPT Work: Big Air ATV Claims to Go from 3 Days to 3 Hours

The Tour Big Air ATV, managed by two individuals, describes a massive shift towards automation with ChatGPT Work. The company reports time savings in ad verification and inventory management, as well as a measured increase in interactions stemming from OpenAI searches. This feedback details the targeted tasks, from correction emails to daily AEO.

Announced Automations to Keep the Site Ready for AI

The Tour Big Air ATV indicates it uses ChatGPT Work automation to keep its site optimized for discovery by AI tools. The company also reports that scheduled reviews help identify incorrect event information before it is disseminated to the public. Larissa Guetter states that, without these automated flows, she would still be performing repetitive tasks. According to the team, the reduction in administrative time frees up slots to prepare the show, interact with families, and plan the next edition.

Measured Gains: From 8 Hours to 1 Hour Per Week and 3 Days to 3 Hours

The company reports saving 7 hours per week on ad reviews and reducing this flow from 8 hours to about 1 hour weekly. It also claims to have compressed inventory and orders from three days to three hours. On the digital audience side, OpenAI searches and user-bot interactions reportedly increased from 183 to 2,421 over consecutive 30-day periods, marking a reported growth of 1,223% month-over-month. Larissa specifies that she filtered this data to exclude training bots and other AI platforms.

From Ad Control to Automatically Drafted Correction Emails

Event information circulates through organizers, volunteers, ticketing, local media, and chambers of commerce, with errors reported by the team. Larissa, co-founder, says she used to verify about 30 publications per day, a workload that occupied an entire day each week. She has now scheduled a recurring meeting in ChatGPT Work that checks her priority sources and identifies new announcements. The tool suggests contacts for the relevant media and drafts correction emails; Larissa notes that she can obtain ready-to-send requests in just a few minutes for each publication that needs to update its site.

Inventory: A Visual Site and Recommendations in Under 15 Minutes

For merchandise, Larissa photographed the items and transferred them to ChatGPT Work to organize the inventory. She reports that the tool produced a spreadsheet, a visual inventory site, and restock recommendations in under 15 minutes. After verification and modifications, the final purchase order was sent to the supplier. The total time for the entire process, from inventory to restocking, has decreased from two to three days to just two to three hours.

Daily AEO Visibility: Auditing Dates, Locations, and Tickets

Larissa aims for a presence on the search channels used by families, including Google, ChatGPT, and other AI assistants. The duo structure does not allow for delegating marketing strategy, and ChatGPT Work is presented as the support to develop it internally. A dedicated daily automation for Answer Engine Optimization conducts an audit of the site, checking the structuring of key information, including dates, locations, and ticketing details. An audit revealed that 90% of the site's FAQ was not retrievable, and recommendations were made. The team associates this system with a goal of increased visibility in AI-related searches while claiming to now manage inventory in just minutes. They highlight the transformation of tasks from three days to three hours, supported by a team of two across 26 events, within a show that boasts jumps of 75 feet.