CMA CGM bets on an AI Change Leader to transform the company

A Key Position for AI Transformation at CMA CGM

CMA CGM, one of the world's leading shipping companies, is on the lookout for a unique profile: a Change Leader AI. This position is emblematic of the digital transformation that large companies are seeking to implement, particularly by integrating artificial intelligence (AI) into their processes.

The main objective is to deploy an AI strategy on a global scale, multiplying its applications across the various business sectors of the company. To achieve this, CMA CGM is engaging in strengthened technological partnerships. The challenge is significant: ensuring that AI is not just a technological ambition, but a reality embraced by all.

A Builder's Role, Not a Communicator's

Contrary to what one might think, CMA CGM is not looking for an AI communication expert. The company wants a true builder, capable of transforming a technological vision into a collective dynamic within the organization. The Change Leader AI will need to structure a change governance framework at the group level, involving business units, IT, human resources, and internal sponsors.

It will also be crucial to build a network of ambassadors in the various regions where CMA CGM operates. The Change Leader AI must translate technical topics into clear and actionable messages while closely monitoring the actual adoption of AI, its uses, and the value it generates.

A Central Issue for AI Adoption

The role of Change Leader AI is central as it lies at the heart of the current battle for AI integration in businesses. The challenge is no longer to demonstrate the technology, but to evolve practices and organizations so that they can embrace AI.

In practical terms, the position covers a wide scope: it involves steering the change strategy around AI deployments, fostering a culture of AI awareness across the group, coordinating communication and training content, and facilitating workshops with stakeholders. The Change Leader AI will also need to establish key performance indicators (KPIs), dashboards, and reporting tools to measure the adoption and impact of AI.

A Complex Challenge in an International Environment

Although the role may seem straightforward on paper, the reality is much more complex. The Change Leader AI will need to align very different teams around a shared understanding of AI, prevent projects from getting stuck in the experimentation phase, and establish sustainable adoption mechanisms in a constantly evolving international environment.

This position demands more than just change management. It requires a deep understanding that, in the realm of AI, value does not solely lie in the model or tool, but in how quickly an organization learns to use them effectively. The crucial question is who can transform AI from a topic of interest into a subject of concrete execution.