Disrupt 2026: AI in Production with Anthropic

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Key Takeaways

1TechCrunch Disrupt 2026 will take place from October 13 to 15 in San Francisco

2Anthropic, Gamma, and Clay will discuss the reality of AI deployments in businesses

3Anthropic will present the patterns observed with Claude, while Gamma and Clay will share their product experiences

4Over 10,000 participants and more than 300 startups are expected

💡Why it matters — The event highlights the shift of AI from demonstration to real-world use in businesses, with concrete feedback from the field.

In mid-October in San Francisco, a session at TechCrunch Disrupt 2026 will address AI on the ground: what works, what stalls, and why. Anthropic will detail the patterns observed during the deployments of Claude, in light of feedback from Gamma and Clay, two products used at scale.

A Massive Event from October 13 to 15 in San Francisco

TechCrunch Disrupt 2026 is scheduled for October 13 to 15 at Moscone West in San Francisco. Over 10,000 founders, investors, operators, and tech leaders are expected to attend. The program includes more than 200 sessions spread across six industry stages, as well as roundtables and workshops featuring over 250 speakers. More than 300 startups are anticipated to exhibit, providing networking and matchmaking opportunities. A commercial offer indicates that a second pass is available at a 50% discount with the purchase of a pass.

The Heart of the Session: Where AI is Useful and What Holds It Back

The session dedicated to the deployment of Claude will detail what Anthropic observes when companies put AI to work, and compare these findings with the experiences of founders whose products are used daily. The announced program includes the patterns identified in enterprise implementations, an analysis of their actual utility, and how AI fits into existing workflows. Speakers will also discuss what happens when customers become dependent on these tools. Anthropic will provide an overview, while Gamma and Clay will offer a founder's perspective on transforming technical capabilities into products that are actually adopted.

Anthropic Will Highlight the Steps and Pitfalls of Deployments

Cat de Jong, head of applied AI at Anthropic, works with companies integrating Claude into critical processes. She plans to showcase where deployments succeed and where they stall. She will also clarify what distinguishes organizations that extract tangible value from AI from those that remain in pilot mode 18 months later.

Gamma: A Giant User Base and an Expanded Product

Grant Lee, co-founder and CEO of Gamma, brings the perspective of a product that has evolved from an alternative to presentation software into a broader visual communication tool. In March, it was reported that the platform was nearing 100 million users as it expanded its AI tools to marketing assets and other visual formats. This trajectory fuels the debate on what makes a tool sufficiently useful for recurring use.

Clay: Data Integration, Agentic Workflows, and Connection to Claude

Kareem Amin, co-founder and CEO of Clay, speaks on behalf of a service that helps companies find and reach their customers using AI. Clay offers a platform that enables data integration, execution of agentic workflows, and deployment of marketing strategies. In January, it was noted that Clay was among the applications connected to Claude when Anthropic added interactive work tools to Claude's interface.