Facebook: Personalizing the Feed with AI in Real Time

Meta announces a new interface on Facebook to adjust news feed and Reels recommendations in real time. Users will be able to indicate their preferences through buttons or natural language, with immediate responses promised by the company. This approach builds on tools already launched on Instagram and Threads.

Meta says it is enhancing ranking with LLMs and immediate feedback

Meta claims to be increasingly using large language models in its ranking systems. According to the company, these models allow for consideration of interests, context, and intent expressed in natural language. Meta indicates that recommendations can adjust during the same session to reflect current priorities. The company specifies that users can express what they want to see more or less of in natural language, with real-time updates to recommendations. Meta promises that recommendations will react immediately after each adjustment. This initiative is part of a suite of AI-powered tools already used to personalize Facebook.

What users will be able to do and where to find it

Facebook plans to introduce "Your Algorithm," a feature that allows users to add and manage topics to prioritize in the news feed and Facebook Reels. Users will be able to access this feature or select "interested" or "not interested" from the three-dot menu of posts. These buttons may also appear directly under the content. Meta specifies that additional questions may be posed to better understand what users liked or did not like.

Instagram and Threads set the precedent for deployment

The "Your Algorithm" feature was launched earlier this year on Instagram. Meta also introduced a similar function, "Dear Algo," on Threads. Facebook is set to offer this personalization, allowing users to shape their feed and Reels according to their preferred topics.