Friend reinvents its AI pendant with built-in speaker
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Friend Reinvents Its AI Pendant with Built-in Speaker
A Comeback with a Doubled Price
Friend has recently relaunched its AI pendant, but this time with a built-in speaker. The product, which initially cost $129, is now offered at $249, effectively doubling the price.
A New Feature
In a new advertisement, Friend showcases two people discussing personal issues with their Friend pendant. Although not explicitly stated, this ad highlights the new feature: the speaker. Previously, the pendant could only respond via text, but it can now speak to the user.
Context of the Relaunch
This relaunch comes about nine months after a significant protest in New York, where demonstrators attempted to draw attention to our growing dependence on technology. Friend was an obvious target, having spent a considerable amount on advertising in the city. Its founder, Avi Schiffmann, even shared an image promoting the protest and attended the event.
New Subscriptions
Schiffmann also tweeted about the new advertisement, calling it "Friend 2.0," although the product is still simply referred to as "Friend" on their website. This is likely due to the addition of the speaker and a new subscription of $10 per month, allowing the pendant to remember conversations for over 30 days.
Conclusion
It remains to be seen if this time, things will go better for Friend.
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