Google Tests Gemini to Make Calls on Your Behalf

Key Takeaways

1Google is testing Call for Me, a feature that allows Gemini to call businesses on behalf of the user

2The service is available to Pixel 11 holders subscribed to Gemini in the United States, via the Phone app in beta

3The user can follow the call live, take control at any time, and authorize the sharing of personal information

4Other AI agents, such as Meta's Muse and Instinct, already offer automated calling

Why it matters : Call for Me marks a new milestone in the automation of phone interactions, leveraging Google's expertise in this area and expanding the possibilities available to users.

Google is testing Call for Me, a feature that delegates calls to businesses from the user's number via Gemini. Access is starting on a limited basis, and the company says it wants to refine the tool before any broader rollout. Announced capabilities include menu management, live transcription, and sharing information validated by the user.

Measured Deployment and Ongoing AI Call Trials at Google

Google states that Call for Me is beginning on a small scale because real conversations are complex and require adjustments before a wider release. This experimentation continues Google's work on AI-assisted automated calls. A few years ago at an I/O conference, Google Assistant was showcased making a hair salon appointment, incorporating vocal hesitations to make the exchange feel more natural. Last year, the Ask for Me feature allowed Gemini to contact businesses for information on prices or services. Pixel smartphone users also have access to Hold for Me and Talk to a Live Rep to navigate phone menus and wait until a human representative answers, as well as Direct My Call, which displays numbers to facilitate navigation through IVR systems.

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Limited Access for Pixel 11 Users Subscribed to Gemini and Beta Phone App

The Call for Me test is primarily aimed at Pixel 11 users with a Gemini subscription in the United States. To access this feature, users must utilize the beta version of the Google Phone app on Android, which is still in the experimental phase.

What Call for Me Supports and How Users Maintain Control

Calls are made from the user's personal number, directly from their device. Instant transcription allows users to visualize the conversation as it unfolds and regain control at any moment. The AI is capable of identifying itself to the business, navigating interactive voice response systems, waiting on hold, and managing the exchange. Compared to previous versions, Gemini will be able to transmit personal data validated by the user, which, according to Google, will pave the way for a greater number of tasks to be accomplished. Among the envisioned scenarios are checking product availability in-store, making restaurant reservations, rescheduling appointments, or placing items on hold.

A Field Also Occupied by Meta with Muse and Instinct

Meta's AI agents, Muse and Instinct, are already capable of making calls for users. Google is now testing Call for Me so that Gemini can contact businesses on behalf of users.