Google flags AI-generated ads on its platforms
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Google Signals AI-Generated Ads on Its Platforms
Google has announced that it will automatically apply the label “created or modified with AI” to ads created using its own generative advertising tools.
Users will be able to check whether ads on Google Search, Google Discover, and YouTube were created or modified using AI through a new section in Google’s “My Ads Center.” This update, announced on Thursday, adds a “created or modified with AI” label under the “how this ad was made” tab. Users can access this by clicking on the three dots or the information button on the ads, which brings up the same panel where they can also block or report ads.
Google will automatically apply the AI label to all ads created with its generative advertising tools, but ads generated elsewhere will need to have the label applied manually. In some regions, Google’s new AI labels “may also appear directly on the ad,” either automatically or when the advertiser manually discloses that their ad was created with AI.
Meta has a similar label “AI information” in the “About this ad” panel on its platforms. Google also previously introduced a disclosure for “synthetic or digitally modified content” in political ads in 2024. Earlier this year, Google also expanded access to SynthID and C2PA content labels, which can be used to detect deepfake content.
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