AI and Data: The Search for Hybrid Talent in Marketing by 2026
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The integration of artificial intelligence and data analysis is profoundly transforming the marketing sector. Companies are turning to professionals who can combine technical expertise with an understanding of marketing strategies to leverage these developments. However, profiles capable of bridging the gap between data and decision-making remain scarce.
Valérie Dulieu, Managing Director of 3W Academy and partner of the MBADMB at EFAP, highlights the growing importance of these hybrid skills. Companies are looking for profiles that can interpret complex data to extract relevant insights. These professionals must also master artificial intelligence tools to optimize marketing campaigns.
Furthermore, the ability to collaborate with multidisciplinary teams is crucial. Companies hope to maximize the impact of their marketing actions by fully exploiting the potential of data. According to forecasts, the demand for these specific skills will continue to grow until 2026, underscoring the need for marketing professionals to adapt to these new requirements.
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