Instagram: Editing AI Now Available with Meta One Subscription

Key Takeaways

1Meta limits intensive access to Instagram's AI effects through the Meta One subscription, currently being tested on select accounts

2The Core level of Meta One is offered at $7.99 per month, with a one-month free trial

3The subscription provides additional benefits within Meta apps, but the rollout remains limited to the United States

Why it matters : Meta is adopting a paid model for its AI tools, positioning itself against established photo editors.

Extended access to Instagram's AI effects is no longer entirely free. Meta is experimenting with a paywall linked to Meta One, its monthly subscription, featuring a public price, tangible benefits, and a still partial rollout. This shift brings Instagram closer to the offerings of established photo editors.

Meta Puts Its Premium AI Edits Up Against Photoshop, VSCO, and Tezza

Meta's decision to reserve certain AI photo editing features for its subscribers aligns Instagram with tools like Adobe Photoshop, VSCO, or Tezza, which are already known for their paid offerings. In 2023, Meta had already introduced a monthly subscription with Meta Verified, which provided access to benefits like a blue badge. Filters and effects have been part of the Instagram experience since its inception, making this model change particularly noteworthy.

Limited Rollout and Ongoing Testing in the United States

The Meta One program is not yet widely available in the United States and currently only involves select accounts participating in a test. In May, Naomi Gleit, product lead at Meta, explained that these new plans aim to offer more possibilities to Meta AI users, with increased capacity, more complex queries, and greater creative freedom. Instagram launched AI effects for photo editing in July, allowing users to modify or generate various edits directly within the app.

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An In-App Paywall and a $7.99 Price for Meta One Core

On Instagram, an in-app message invites users to upgrade to Meta One Core to apply more AI effects; otherwise, they must wait until the next day to continue for free. Meta One is a monthly subscription that provides access to additional AI features and benefits across the group's various apps. The Core level costs $7.99 per month, with the option to enjoy a one-month free trial.

Benefits Focused on Daily and Professional Use

The Meta One offering provides increased use of AI as well as access to enhanced versions of Facebook, Instagram, and WhatsApp. Subscribed users have the ability to preview stories without opening them, select specific app icons such as the retro Instagram icon, and customize the appearance of Facebook and WhatsApp according to their preferences. Options are also available for professional accounts. Additionally, some content published on Instagram can be marked as "Made with AI."