Instinct and Muse Add Calls, Meta Opens Them on Demand

Two rival text-based AI agents are adding calling capabilities. Instinct is rolling out a Concierge service in early access, while Meta's Muse is activating it first for users who request it. Meanwhile, Instinct is negotiating new funding, and Muse is seeing high download numbers in the United States.

Funding and Adoption: Raised Rounds and App Rankings

Instinct raised $350 million last month at a valuation of $2.5 billion and is reportedly in discussions to raise $1 billion at a valuation of $10 billion. A $10 billion valuation is also being mentioned for the company. According to Sensor Tower, a specialized analytics firm, Muse had a stronger launch than Meta AI during its initial days. In the United States, Muse recorded over 730,000 installations, while Meta AI reached 707,000 installations in the first five days following its release. Muse also reached the second position in the rankings at one point.

Phone Calls: Early Access at Instinct, On-Demand Activation at Meta

Instinct has added a calling feature that allows its agent to make calls and act as a concierge. This capability is being rolled out in early access for select users, with a broader rollout planned over time. Instinct presents Instinct Concierge as a premium service for cases requiring special attention, including calls and booking high-end services. For its part, Meta states that Muse can now call U.S. businesses, with an initial rollout reserved for those who explicitly request Muse to make a call. Meta clarifies that, generally, new features of Muse will first be accessible to those who request them.

Announced Uses and New Integrations on the Instinct Side

Noah Shinn specifies that Instinct Concierge is capable of reserving tables at restaurants that do not accept online reservations, signing up for a dentist's waiting list, and handling issues related to cable billing problems. Instinct has also introduced email addresses so that the agent can manage account sign-ups and management, and now allows its assistants to interact with those of other users through a trusted network for certain tasks. Several competitors highlighted the calling capability as an advantage over Instinct, but with the rollout of Concierge, the players find themselves on equal footing in this regard. Muse has also added the ability to make calls. The competitive landscape includes Instinct, Wajo, Town, Ollie, and Muse, the latter having launched last week. Instinct is based in San Francisco.