Meta launches Hatch, a $200 per month AI agent

Meta, the social media giant, is preparing to launch its first paid AI agent product, named Hatch. This service could cost up to $200 per month and aims to provide an accessible version of the open-source tool OpenClaw. Hatch is designed to simplify the creation of software tools, appointment scheduling, and email sending. Users can simply describe their needs in natural language, and Hatch takes care of transforming those descriptions into functional tools.

This launch comes as other major players in the industry, such as Microsoft with Scout and Google with Gemini Spark, have recently introduced similar systems. Internal documents from Meta reveal that a free version of Hatch will be available, as well as a premium subscription called "Hatch Plus," offering usage limits five to ten times higher.

With this new product, Meta is going head-to-head with companies like OpenAI and Anthropic, which offer entry-level subscriptions in a similar price range, between $100 and $200 per month. The launch of Hatch is scheduled for the United States in July.

Meanwhile, Hatch will be integrated into the AI hardware that Meta plans to develop, including new smart glasses equipped with "supersensing" capabilities and an AI pendant, with internal testing set to begin in the spring of 2027. For CEO Mark Zuckerberg, AI agents represent an opportunity to diversify Meta's revenue sources as the company seeks to offset its significant investments in AI infrastructure, investments that have already led to layoffs.