AI Disrupts SEO and GEO: A New Era for Acquisition

Key Takeaways

1In 2026, 37% of consumers prefer LLMs over Google for their searches, according to Adobe.

2Generation Z shows a marked trend with 28% using ChatGPT before Google.

3Traditional SEO is evolving but remains crucial for 95% of acquisition strategies.

Why it matters : The rise of LLMs is profoundly changing digital marketing strategies, impacting online traffic acquisition methods.

The Growing Impact of LLMs on Online Searches

Today, a transformation is taking place in the way consumers conduct their searches. According to a 2025 Adobe study, 37% of users now prefer large language models (LLMs) over traditional search engines like Google. This trend is even more pronounced among Generation Z, where 28% of young people start their searches directly on ChatGPT.

SEO Facing a Necessary Evolution

Despite these changes, SEO (Search Engine Optimization) remains a central element in traffic acquisition strategies. Indeed, 95% of companies continue to view SEO as a crucial part of their marketing strategy. However, the evolution of search behaviors is prompting marketers to adapt their methods to stay competitive in this new digital environment.

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Towards a Redefinition of Acquisition Strategies

The rise of LLMs and their increasing adoption by consumers are forcing companies to rethink their online visibility strategies. This dynamic necessitates a reevaluation of priorities regarding SEO and GEO (Global Engine Optimization) to align with new consumer habits.

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