Brief IA

AI Transforms Design Language: A Radical Shift

🛠️ AI Tools·Tom Levy·

AI Transforms Design Language: A Radical Shift

AI Transforms Design Language: A Radical Shift
Key Takeaways
1A senior designer at Promer uses AI prompts to refine design concepts.
2Simplified prompts replace the detailed technical comments of the past.
3The AI chat interface subtly influences how designers communicate.
💡Why it mattersThe evolution of the working language with AI could change the skills required of designers and their way of interacting with digital tools.
Le brief IA que lisent les pros

Le brief IA que les pros lisent chaque soir

Les 7 actus IA du jour, décryptées en 5 min. Gratuit.

Inclus dès l'inscription : notre sélection des meilleurs guides & comparatifs IA.

Choisis ton rythme

Gratuit · Pas de spam · Désabonnement en 1 clic

📄
Full Analysis

AI Transforms the Language of Design: A Radical Change

A New Approach to Design

Last Tuesday, a senior designer from the Promer team shared a Figma Make link for a landing page concept. This project focused on a feature discussed previously. Before reviewing the design, I checked the history of the prompts used.

The first prompt asked to “make the design more lively.” The second suggested making it “slightly more premium,” and the third aimed for a “cleaner layout.” These instructions, while simple, produced a satisfactory result. However, I realized that something had changed.

An Evolution of Professional Language

Two years ago, this same designer provided detailed Figma feedback to junior team members. She specified technical adjustments like “reduce the stroke weight to 1.5 px” or “add 48 px of space above the CTA.” These instructions were precise and technical, contrasting with the current prompts.

The Influence of Chat Interfaces

AI chat interfaces, while seemingly neutral, influence how designers express themselves. The input area, with its blinking cursor, appears to offer total freedom. Yet, each AI design tool subtly imposes its own communication logic.

Brief IA — L'actualité IA en français

L'essentiel de l'actualité de l'intelligence artificielle, décrypté et expliqué chaque jour.