ChatGPT Revolutionizes Language in American Businesses
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ChatGPT and the Transformation of Business Language
American companies are undergoing a linguistic transformation thanks to AI, particularly ChatGPT. A recent analysis by Barron's highlights the significant impact of this technology on the language used in corporate communications. Since 2024, a phrase originating from ChatGPT, "It's not just a ___, it's a ___," has seen its usage double twice in press releases, shareholder letters, and analyst calls.
A Trend Revealed by Barron's
Barron's analysis relies on data collected from the document library of AlphaSense. This research found that the usage of this phrase peaked at the end of 2025. The documents examined include press releases, filings with the SEC, and transcripts of analyst conferences, underscoring a growing adoption of this formula in the official communications of large companies. This analysis is not just a study; it is a call to vigilance for corporate communications.
AI, an Essential Tool for Public Relations Professionals
This trend fits into a broader context of AI adoption by public relations professionals. According to a survey conducted by Muck Rack, 75% of industry professionals now use AI in their daily work, primarily for writing and editing tasks. This rapid adoption of AI underscores a major shift in how companies shape their image and message.
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