Hideo Kojima and AI: A Divisive Prada Ad

Hideo Kojima and AI in the Service of Prada

Hideo Kojima, the renowned creator of Metal Gear Solid and Death Stranding, has recently made headlines by participating in an advertisement for Prada, entirely generated by artificial intelligence. This video, which also features director Nicolas Winding Refn, shows them crashing on an alien planet before heading to New York's Chelsea Hotel for the Prada Mode event. While some fans have criticized this work, Refn sees it as an "artistic experience" exploring the new creative possibilities offered by AI.

Mixed Reactions from Fans

The release of this short film sparked intense discussions online, with some questioning Kojima's artistic integrity. For many critics, the use of AI in artistic creation is perceived as the antithesis of creativity. One user on X expressed their dismay, stating, "Heartbroken to see such great artists resort to the mush of generative AI." Another added, "Will this finally allow people to open their eyes to Kojima and realize how much of a weird crazy he is, deep down?"

A Collaboration Marked by Innovation

Although this is not the first collaboration between Kojima and Refn with Prada, it is the first time they have participated in a promotional video of such scale. Prada describes the event as an "immersive multi-day experience," blending public and private spaces into a spatial narrative. Nicolas Winding Refn emphasized that this project is both an artistic experience and a playful exploration of the new creative possibilities offered by AI.

Upcoming Projects

Alongside this collaboration, Hideo Kojima is currently working on OD, his upcoming horror game, as well as Physint, a stealth title inspired by Metal Gear Solid. Meanwhile, Nicolas Winding Refn recently showcased his latest film, Her Private Hell, at the Cannes Film Festival.