Meta launches Horizon Create and Studio for AI game development

Key Takeaways

1Meta launches Horizon Create and Horizon Studio, two AI game creation tools for Horizon

2The games created will be playable and recommended on Facebook and Instagram, without downloads

3Roblox also offers AI game generation and has 123 million daily active users, compared to 300,000 monthly users for Horizon at the beginning of 2022

Why it matters : Meta aims to revive Horizon in the face of competition from Roblox by facilitating the creation and distribution of AI games on its social platforms.

Meta is preparing two AI game creation tools for Horizon, with direct distribution on Facebook and Instagram. This initiative comes as Roblox also advances in AI, and the audience gap remains significant.

A Significant Audience Gap Compared to Roblox and a Shift to Mobile

Roblox boasts 123 million daily active users. In early 2022, it was reported that Horizon had reached 300,000 monthly users. Horizon was launched as a virtual reality application, but Meta is now primarily shifting towards mobile. Meanwhile, Roblox also offers a mobile feature that allows users to generate games from an AI prompt.

Playable Games on Facebook and Instagram, No Download Required

Meta plans to recommend games created with Horizon Create and Horizon Studio on Facebook and Instagram, where they will also be playable. According to the company, a user will be able to touch a game snippet on Instagram and join a multiplayer session in just a few seconds, without any downloads or redirects. Meta specifies that these games will be integrated directly into news feeds, and those deemed engaging, stable, culturally relevant, and promoting player retention will receive increased visibility.

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Two AI Prompt-Based Creation Tools

Meta is introducing two new development tools using AI prompts: Horizon Create, a mobile application, and Horizon Studio, a web application with more advanced controls. According to Meta, these tools will allow users to turn an idea into a 2D or 3D mobile game, complete with progression systems, balanced difficulty, artistic direction, multiplayer mode, and other features, each element adjustable according to the creator's preferences.

Early Access and Waitlist Registration

Meta aims to boost game production for Horizon by offering early access to Horizon Create and Horizon Studio. Interested individuals have the opportunity to join a waitlist to try out these tools.