Meta Launches Muse on Mac with Opt-In Access Control

Meta brings its AI assistant Muse to Mac. The application can operate within the system's native software, with access granted on an opt-in basis and validations required for sensitive operations, according to the company. This launch comes amid a fierce competition among consumer agents, marked by acquisitions, high valuations, and rapid feature additions.

The race accelerates: acquisitions, valuations, and voice calls

Several players are advancing quickly: Muse and Instinct activated a voice call feature this week. Within the text agent sector, Cognition acquired Poke in July. At the same time, Instinct is reportedly in the fundraising phase based on a valuation of $10 billion. Muse launches its Mac version as the rivalry among AI agents aimed at the general public intensifies, with many industry professionals seeing these agents as the future of computing. This dynamic is already impacting the market for applications and SaaS solutions and could eventually affect physical devices such as the iPhone. All major players are marketing AI agents for the general public, some favoring interaction via text messages. The immediate goal is to secure the largest share of the consumer market. Mark Zuckerberg summarized this pace on X: "The team is moving quickly."

On Mac, Muse operates within native apps with approvals

Muse, Meta's artificial intelligence assistant, is now available on Mac. The application can interact with files, messages, calendar, notes, and emails directly within the system's native applications. Access to this data is on an opt-in basis, with the user retaining control over permissions. According to Meta, any sensitive action triggers a request for prior approval.

Recent launch on mobile and web and initial signals from the App Store

The Mac release comes shortly after the deployment of Muse on mobile and web earlier this month. During this initial launch, the assistant quickly reached the top spots in the U.S. App Store rankings.