Meta is Preparing Hatch with a Subscription Fee of up to $199.99/month

Internal documents from Meta indicate that the company plans to launch Hatch, a paid AI agent, in the coming weeks, and to present the Watermelon model in October. Hatch is expected to be offered with tiered pricing, including a premium option that could reach $199.99 per month, along with planned integrations with DoorDash, Etsy, Reddit, Yelp, and Outlook. The service is set to provide a customizable dashboard featuring fitness tracking and a travel planner. The association of Watermelon with the Muse family is not yet finalized, and Meta is concurrently developing a WhatsApp platform to accommodate more agents.

Watermelon not yet attached to Muse; Meta builds a WhatsApp platform

Internal documents from Meta indicate that the positioning of Watermelon is not settled: the model could join the Muse family or be launched independently. At the same time, these documents report ongoing development of a platform on WhatsApp aimed at allowing users to integrate more AI agents.

Proposed pricing: up to $199.99/month for Hatch

Meta plans to make Hatch a paid service, with a tiered pricing model, according to its internal documents. A premium option could reach $199.99 per month. This initiative aligns with Mark Zuckerberg's plan to monetize the company's AI investments and increase revenue beyond advertising.

Upcoming launch and clarified functional scope

Meta's internal documents set the launch of Hatch in the coming weeks, with Watermelon expected in October. Hatch is set to become the consumer version of OpenClaw. In terms of usage, the agent is designed to connect with DoorDash, Etsy, Reddit, Yelp, and Outlook, and to offer a customizable dashboard that includes fitness tracking and a travel planner.