Mondrio raises $3.75M for its B2B pricing AI agents

Key Takeaways

1Mondrio raises $3.75M to accelerate the development of its AI-based B2B pricing platform

2The solution revolves around two modules, Pricing Studio and Deal Engine, to connect pricing strategy and transaction execution

3The company plans to hire, make technical improvements, and expand into the United States, Europe, manufacturing, and professional services

Why it matters : The rise of AI is transforming B2B pricing challenges, and Mondrio aims to help businesses adapt their strategies in the face of changing markets and buyers.

The start-up founded by Gregor Biljardt and Joep van den Nieuwenhoff has secured $3.75 million to accelerate its AI agents applied to pricing. Its platform, structured in two modules, aims to connect strategy and execution while preparing for commercial expansion in the United States, Europe, and other sectors.

Funding Drives Hiring and Geographic Expansion

Mondrio has raised $3.75 million and plans to expand its teams in AI, engineering, and pricing. The company announces improvements to its agent capabilities and a stronger link between pricing strategy and transaction execution. It also intends to bolster its commercial presence in the United States and Europe. Beyond B2B technology, Mondrio aims to extend into manufacturing and professional services.

Two Modules to Connect Pricing Strategy and Transactions

Mondrio's platform combines AI agents and expertise to continuously adapt pricing strategies. It reviews product developments, customer habits, competitive information, and market signals, then suggests modifications. It consists of two complementary solutions: Pricing Studio, designed to develop and optimize product offerings, pricing schemes, and price tiers; and Deal Engine, which integrates pricing intelligence into every operation, delivering recommendations on quotes, discounts, negotiations, and renewals, while automating quote and approval tasks according to predefined rules. The established link between strategy and implementation allows leveraging data from each transaction to guide future pricing decisions. Companies can use the platform to enhance their existing pricing teams or seek the expertise of Mondrio specialists for additional support.

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Pricing Challenges Related to AI and Evolving B2B Buyers

The acceleration of product development related to AI makes traditional pricing methods less suitable, with strategies quickly becoming outdated due to market dynamics, customer expectations, and competition. In the software sector, the rise of AI-based services leads to variable costs with each use, increasing the need for effective pricing to maintain profitability. Simultaneously, AI is increasingly changing how companies identify products, evaluate alternatives, and negotiate commercial terms during B2B purchases, and Mondrio aims to support pricing both in exchanges with human buyers and in interactions with AI-automated purchasing solutions. Gregor Biljardt notes that AI is no longer just formulating responses: it identifies opportunities and takes initiatives, making it possible to design agents capable of cross-referencing quantitative data with qualitative signals from, for example, discussions with customers, which opens new horizons for pricing decision-making.

Investors, Founders, and Roots Between Amsterdam and San Francisco

The funding round was led by Heartcore Capital, with participation from Pretiosum VC, Hersir Ventures, Cambrena Capital, Momo VC, and angel investors specializing in pricing, CPQ, AI, and payments. Founded in 2026 by Gregor Biljardt and Joep van den Nieuwenhoff, the company operates between Amsterdam and San Francisco.