Meta's Muse Surpasses ChatGPT in 12 Days, According to Apptopia

Key Takeaways

1Muse was downloaded 1.8 million times on iOS in the United States and Canada in 12 days, compared to 1.3 million for ChatGPT

2Muse has 642,000 daily active users in the United States, compared to 231,000 for ChatGPT during the same period

3The app reached the top spot in the US App Store and has a total of 2.8 million global installations in 12 days

Why it matters : These figures suggest a rapid start for Muse, but they remain third-party estimates and Meta has not released official data.

Initial third-party estimates give the edge to Muse, Meta's AI agent, over the initial mobile launch of ChatGPT. Downloads and daily activity appear higher within the iOS scope of the United States and Canada, while Meta has yet to release official data.

In the United States, Muse Shows More Activity and Tops the App Store

In the United States, Apptopia estimates that Muse reached 642,000 daily active users at the same post-launch stage, compared to 231,000 for ChatGPT. Focusing solely on iOS, Muse remains ahead with 359,000 daily active users. The app also climbed from second to first place in the U.S. App Store following its launch, surpassing ChatGPT, according to one source. At that time, Appfigures indicated that Muse had exceeded one million downloads.

Framed Comparison and Unofficial Figures

To make the comparison consistent, Apptopia limited the analysis to iOS data from the United States and Canada during the first 12 days for both applications. The published figures are third-party estimates, as Apptopia does not have access to Meta's internal data and lacks information on any potential cross-promotion or advertising campaigns. Meta has not released public figures on the early adoption of Muse. ChatGPT was launched only on iOS but globally, while Muse is available on the App Store and Google Play, but only in the United States and Canada.

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Downloads Over 12 Days: Muse Leads in the iOS United States/Canada Scope

Within the iOS United States/Canada scope and over the first 12 days, Apptopia counts 1.8 million downloads for Muse compared to 1.3 million for ChatGPT. In total, Muse recorded 2.8 million installations worldwide during the same period. In this same time frame and geographic area, Muse is believed to have been downloaded more than ChatGPT and has more daily active users.

Meta Ecosystem Effect and Audience Overlap

Meta had previously employed a cross-promotion strategy during the launch of Threads, which has now surpassed 500 million users, notably due to its integration with Instagram and Facebook. Muse offers a connection with these two services and can also be used within WhatsApp. According to Apptopia, over 95% of people using Muse are also present on Facebook, and 63% on Instagram, while noting that the company does not have information regarding any potential cross-promotion efforts.