Nebuly Raises $21M to Measure AI ROI in Business

Nebuly aims to make AI return on investment a quantifiable and verifiable metric. The Italian startup has announced a platform targeted at large enterprises, deployable on-site or in a private cloud, and has closed a $21 million funding round led by Planven to accelerate its expansion, particularly towards the United States.

Targeting Large Enterprises, Promising Auditability, and On-Site Options

Nebuly primarily targets large companies. According to the firm, nearly all of its clients generate over $100 million in annual revenue, with about half exceeding $1 billion. Among them are Carl Zeiss AG, Iveco Group N.V., and Oura Health Oy, with a predominantly European clientele. Nebuly emphasizes the auditability of its metrics, offering flexibility on financial assumptions and allowing finance departments to verify calculations. The platform can be installed on-site or in private cloud environments to protect sensitive data. The funds raised are also intended to expand its presence outside of Europe, with Franceso Signorato planning to increase hiring in the American market.

Measurement Covers Internal and External Agents, from Time Saved to Revenue

According to Nebuly, a measurement platform has been designed to integrate directly with AI agents deployed in clients' IT systems using a centralized control plan. For internal agents, aimed at employees, the solution analyzes operational efficiency metrics such as hours saved and capacity freed up, considers entirely new tasks that human teams were previously unable to perform, and catalogs the categories of missions involved, whether repetitive or strategic. For external agents, focused on customers, the platform assesses their impact on revenue, their influence on churn rates, and their ability to drive upsells.

Fragmented Adoptions and Pressure to Justify Spending

According to a Gartner survey, 85% of executives plan to increase their AI spending over the next year, while only 22% report having successfully deployed the technology across multiple business units. Uber indicated earlier this year that it consumed its entire AI budget planned for 2026 within four months. Franceso Signorato, co-founder and CEO of Nebuly, believes that the difficulty in measuring AI return on investment stems from the use of a heterogeneous set of models and applications, combining tools from OpenAI, Anthropic, Microsoft, Google, and internal developments. He points out that companies often focus on usage metrics such as the number of users, queries, or responses, which has led to "tokenmaxxing," without indicating whether real gains have been achieved, such as recovered work hours or relevant responses for customers. He adds that decisions regarding hiring and staffing are made based on productivity assumptions related to AI, while concrete data is needed.

$21 Million Funding Round Led by Planven and Investor Conviction

Nebuly raised $21 million in a funding round led by Planven, with participation from Exor Ventures, Tenacity Capital, TGVG Capital, Fastweb, Vodafone, and the CDP Venture Capital Digital Transition Fund. Giovanni Canetta Roeder, representing Planven, states that he supports Nebuly because he believes all large companies will need a tool to assess AI return on investment. He considers that the Nebuly team is developing this solution by converting the concrete activities of AI agents into tangible commercial value elements, and that this capability, combined with the interest shown by major groups, has made the investment attractive. Nebuly, founded and led by Franceso Signorato, announces its intention to help organizations better understand the financial impact of their AI investments.