Netflix Tests AI Discover, an AI Tab on TV in the U.S.

Netflix is starting to roll out an AI-powered Discover tab on televisions for a portion of its subscribers in the United States. The initial trial offers theme-based recommendations and takes into account member feedback.

Limited Activation in the United States and English TV Interface

The deployment of AI Discover is gradually beginning in the United States. It is aimed at members who use Netflix in English on compatible televisions. On the TV app, the feature will appear as a "Discover" tab in the top menu.

Theme-Based Recommendations and Real-Time Learning

The first experience offered organizes content by themes, such as "Something Light," "Family Movie Night," or "Quick Watches." After selecting a theme, the subscriber receives corresponding recommendations and can indicate those that do not suit them, with the app retaining this information. Netflix specifies that AI Discover operates thanks to a new layer of intelligence developed in-house, capable of reacting in real-time to member feedback and learning continuously. The tab will group experimental features designed to facilitate the discovery of series and films.

A Launch Following Approximately 1,000 Job Cuts

This launch comes after a recent wave of layoffs at Netflix, which affected around 1,000 employees. These job cuts are linked to a slowdown in growth and a decline in user engagement on the platform.