OpenAI Expands ChatGPT Ads to 26 Countries, Totaling 89

Key Takeaways

1ChatGPT Ads expands to 26 new countries, reaching 89 markets

2Ads remain limited to Free and Go plans, with no advertising for Plus, Pro, and Enterprise

3OpenAI ensures privacy, clear labeling, and no influence on responses

4Over 100,000 advertisers and 1.2 billion weekly users, with new formats and metrics planned

Why it matters : This expansion strengthens the global presence of ChatGPT Ads while maintaining safeguards on privacy and the integrity of responses.

OpenAI deploys ChatGPT Ads in 26 additional countries, bringing availability to 89 markets. Ads remain limited to the Free and Go plans, while Plus, Pro, and Enterprise subscriptions remain ad-free. The company reaffirms the strict separation between sponsored content and the tool's responses, as well as the privacy of conversations. More than 100,000 advertisers have already used the platform, which claims over 1.2 billion weekly users.

Ads displayed without tracking or influencing responses

OpenAI asserts that ads are clearly identified and separated from the responses generated by ChatGPT. The company specifies that advertising has no influence on the responses provided by the tool. Users' conversations remain private from advertisers, and OpenAI states that it does not sell customer data. Ads are limited to the Free and Go plans, while Plus, Pro, and Enterprise subscriptions remain ad-free.

Coverage expanded to 89 countries with new regional markets

With this expansion, ChatGPT Ads is now available in 89 countries. OpenAI adds 26 additional markets following launches in Mexico and Brazil. The service extends to 14 other Latin American countries, including Argentina, Chile, Colombia, and Peru. Other markets in Europe, the Middle East, Africa, and Asia are also included, notably Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan. This wave of expansion follows recent openings in Europe, Southeast Asia, and Taiwan.

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Access for advertisers and usage context within ChatGPT

In these countries, advertisers have access to ChatGPT Ads either through technology partners or by using the self-service Ads Manager directly. Within ChatGPT, users have the ability to express their expectations, request additional clarifications, and adjust their choices throughout the conversation. This context allows local, regional, and international businesses to showcase their products while users are still evaluating their options.

An advertising ecosystem already in use and planned developments

In just over eight months since the introduction of ads, more than 100,000 advertisers have launched campaigns on ChatGPT. The platform reports having over 1.2 billion users each week. OpenAI plans to develop new advertising formats, add objectives, expand purchasing options, and improve measurement capabilities. The company is also exploring ways for businesses to interact more natively with consumers within ChatGPT. OpenAI presents advertising as a means to support free or low-cost access to ChatGPT, while reminding of its mission to benefit all of humanity with general artificial intelligence. The stated goal is to make ads useful for users and effective for businesses, helping people discover products and services while enabling companies of all sizes to grow.