OpenAI, Folha, and UOL: A Partnership for AI in Brazil

OpenAI, Folha, and UOL: A Partnership for AI in Brazil

OpenAI has announced a strategic partnership with Grupo Folha and Grupo UOL, two of the largest media entities in Brazil. Starting today, ChatGPT users, who number over 900 million worldwide, will have access to high-quality summaries based on reports from Folha de S.Paulo and UOL. This partnership is the first of its kind for OpenAI in Brazil and is part of a broader initiative to collaborate with media organizations.

A Partnership for Reliable Information

By collaborating with publishers in various countries, including the United States, the United Kingdom, France, and Germany, OpenAI aims to integrate reliable reporting into its AI experiences. The goal is to introduce journalism into ChatGPT in a way that emphasizes attribution, transparency, and links to original sources. Sérgio Dávila, editor-in-chief of Folha de S.Paulo, emphasized that OpenAI's interest in Folha and UOL's content reinforces the importance of professional journalism.

Varun Shetty, vice president of media partnerships at OpenAI, stated that Folha de S.Paulo and UOL are among the most relevant sources in Brazil. By making their journalism accessible through ChatGPT, OpenAI aims to provide more useful and locally relevant answers while supporting the media ecosystem.

An Opportunity to Reach New Audiences

This partnership paves the way for Folha de S.Paulo and UOL to reach new audiences on a global scale. Carlos Ponce de Leon, co-CEO of Folha, asserted that AI will define the next era of information, and Folha wants to be at the forefront of this transformation.

Paulo Samia, CEO of UOL, added that AI platforms greatly benefit from reliable news sources. Murilo Garavello, content director at UOL, expressed the desire to see their journalism present in all environments used by Brazilians.

Brazil, a Key Market for ChatGPT

Brazil represents one of the largest markets for ChatGPT, with over 50 million monthly active users and approximately 140 million messages exchanged each day.

Through this partnership, Grupo Folha and Grupo UOL will also gain access to tools such as Codex, ChatGPT Enterprise, and the OpenAI API. These tools will enable the exploration of new ways in which AI can support journalism, develop innovative products for readers, and enhance internal workflows and business operations.