OpenAI Launches Verified Brand Agents on ChatGPT in the U.S.

OpenAI introduces agents officially representing brands in ChatGPT, accompanied by a Business Hub for verification and tracking tools. The program starts in beta, with an initial opening to eligible e-commerce and online service companies in the United States.

Business Hub Provides Verification and Mention Tracking

Companies will be able to claim their organization and obtain verification through the Business Hub. This portal is also expected to provide information such as mentions in ChatGPT responses and key "discovery topics" where a brand appears. OpenAI presents this step as a first deeper integration of businesses into ChatGPT. The company states it begins with accurate business information, useful insights, and conversations that facilitate informed decision-making. Its declared goal is to make ChatGPT more useful to decision-makers and offer businesses new ways to engage and grow. OpenAI also indicates that it will explore other means of connecting with customers, either directly or through agents, in ChatGPT and beyond.

A Beta Deployment, Limited to the United States and Eligible Companies

The system is launched in beta with a set of features dedicated to businesses. It is initially accessible to eligible online commerce and online service companies in the United States. These developments are intended to allow users to interact with verified "Business Agents," including when the initiation of the exchange occurs after a company that has created an agent appears in a ChatGPT response.

Interaction with the Agent and Announced User Guidelines

Conversations with a personalized agent aim to address questions about a company's offerings and follow-ups, such as comparing two products. Brands can set the agent's instructions and provide business context to frame its responses. OpenAI claims that these exchanges will be clearly labeled and separated from the main conversation in ChatGPT. Regarding verification, Benji Shomair, Vice President of Monetization, stated that specific details would not be shared, as methods vary by company.