Paramount Skydance Bets on AI Without Replacing Artists

David Ellison outlines an AI strategy that he believes will enhance the value of premium works and live events, without replacing creators. The executive discusses internal tools in development and the expected impact on costs and organization, while presenting AI as a powerful creative engine.

Ellison Claims AI Enhances the Value of Works and Live Events

David Ellison asserts that advancements related to AI are making premium intellectual property and live events more valuable. He believes that even in a context where many contents are generated by AI, a truly artisanal narrative will retain superior value. He also emphasizes that artificial intelligence should remain a tool for artists and will never replace them.

The Group is Developing AI Tools and Promises Internal Gains

David Ellison indicates that Paramount Skydance is developing its own AI tools. According to him, this technology will significantly transform the group's activities. With these tools, content production would be facilitated, projects could progress more quickly, and the way of working within the organization would evolve.

Costs and Creativity: AI Presented as a Decisive Lever

David Ellison presents AI as having the potential to be the greatest creative breakthrough in modern history, comparing its expected impact to that of CGI and digital composites that emerged in the early 90s, which enabled films like Jurassic Park and Terminator 2. He believes that AI will have an even greater effect on the film industry. Using Terminator as an example, he recalls that the film cost $4 million to produce, whereas a shot-for-shot remake today would cost between $60 and $70 million. He suggests that AI could help make these budgets more affordable and enable the creation of original narratives by facilitating risk-taking.