Pinterest Launches AI Beauty Guides for Salons

Pinterest introduces Beauty Guides that transform hair and manicure pins into ready-to-use sheets for salons. The tool provides professional vocabulary, time and price indications, as well as maintenance needs. The feature can be activated from the app and relies on Pinterest Intelligence technology.

Practical sheets with time, price, and maintenance

Pinterest's Beauty Guides specify exactly what to ask for to achieve the same look as a pin, detailing the necessary time and a price range. They outline the possible duration of each step in the process and provide cost benchmarks, helping to prepare for a salon visit. The guides also mention maintenance needs, such as the frequency of cuts, toning, or touch-ups. For example, a balayage can cost several hundred dollars. At launch, the feature applies to pins related to hairstyles, colors, nail shapes, and finishes.

Activation in the app and translation of professional vocabulary

To access these guides, simply tap the "Get the Guide" button in the Pinterest app. The generated sheet translates inspirations into terms used by professionals, such as "balayage," "root melt," or "almond nails," to facilitate communication with hairstylists or nail artists. Pinterest unveiled this feature on Tuesday, under the name Beauty Guides, and specifies that it relies on Pinterest Intelligence, its visual intelligence and generative AI technology.