Semrush and Infidigit Enhance AI Brand Visibility

Semrush and Infidigit Join Forces for Brand Visibility

Semrush and Infidigit have announced a strategic partnership aimed at enhancing brand visibility in AI-generated results. As consumers increasingly turn to AI-powered response engines, the absence of a brand in these responses can lead to a significant loss of audience and revenue. The goal of this alliance is to transform AI search data into measurable growth opportunities for businesses.

According to Semrush, 37% of consumers now start their searches using AI tools instead of traditional search engines. This partnership combines Semrush's AI visibility analytics capabilities with Infidigit's expertise in SEO, content, and conversion optimization.

The Impact of AI Search on Brand SEO

SEO is no longer just about achieving a good position in Google results. Generative AI systems now directly influence consumers' discovery, comparison, and purchase decision phases. The figures presented by Semrush show that visitors from search engines convert 4.4 times faster than those from traditional search.

Moreover, 60% of mobile searches today end without a click, as users get their answers directly within the search engine or AI assistant interface, without visiting a website. For businesses, this means that the goal is no longer solely to generate traffic but also to ensure that the brand is mentioned or recommended by AI systems at the moment the purchase decision is being formed.

Semrush's AI Optimization Platform at the Heart of the Partnership

The partnership between Semrush and Infidigit is built on Semrush's AI Optimization (AIO) platform, which measures and analyzes brand visibility in AI search environments. This platform relies on over 261 million suggestions, 32 regional databases, and more than 36 million analyzed brands.

The ambition is to convert AI visibility signals into concrete business results. Infidigit, which supports over 200 brands internationally and has received more than 95 industry awards, will integrate Semrush's data into its SEO, GEO, content, and conversion rate optimization strategies.

Towards Measurable Growth through AI

The goal is to directly link a brand's presence in AI-generated responses to measurable business indicators, including conversions and revenue. Kaushal Thakkar, founder and CEO of Infidigit, emphasizes that "the current shift represents the biggest change in brand discovery since the emergence of Google as the dominant search engine." According to him, consumers now evaluate options and form opinions through AI systems even before accessing a website.

Semrush's analyses indicate that over 80% of AI-generated responses cite sources with strong SEO authority. Thus, the fundamentals of SEO remain crucial but must be complemented by tools that identify how AI models select and recommend content.