AI Redefines UX Design: Between Innovation and Uncertainty
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The Impact of AI on UX Design
The introduction of artificial intelligence into the field of UX design has garnered considerable attention, bringing both opportunities and uncertainties. While some companies rush to adopt these new technologies, the question of their true utility remains open.
Recently, many companies have quickly integrated AI-related tools into their processes, transitioning from a lack of budget for licenses like Mural to significant investments in subscriptions for solutions like Copilot. This rapid adoption is often measured by indicators such as the number of tokens used, yet it does not guarantee a positive impact on the company's key objectives or on the user experience.
Mixed Reactions to AI
In the UX design sector, reactions to the uncertainty generated by AI are varied. On professional platforms like LinkedIn, the discourse swings between catastrophism, with statements like 'Figma is dead', 'No more UI', or 'Processes are obsolete', and a blind adoption of new practices. Some professionals are content to download libraries of prompts or repositories containing '250 skills' without assessing their relevance to their specific needs.
Towards a Deeper Understanding
In light of these challenges, it is crucial to focus on intention and the economy of movement in the integration of AI. Rather than getting swept away by superficial trends, UX design professionals must consider how these tools can genuinely enhance their processes and deliver value to their users.
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