Stampli Cuts Launch Time with ChatGPT Work and Codex

Stampli attributes to ChatGPT Work and Codex a marked shortening of its launch cycles, leading Deep Finance from prototype to market in about six weeks. The company also describes a daily use of these tools to keep its documentation up to date, increase content production, and support decision-making in meetings.

Usage Expands to Teams and Refocuses Marketing on Strategy

Within Stampli, teams responsible for product, marketing, customer success, sales, and enablement rely on ChatGPT Work and Codex to evolve an idea into a prototype and then to launch. According to Melad Zahedi, the use of OpenAI solutions has reduced the duration of a recent cycle to about six weeks, where it previously took several months or even entire quarters. The time saved has allowed the product marketing team to decrease context reconstruction tasks and focus more on strategic advice to management. The team now claims to engage earlier with vice presidents and executive management on the company's and product's directional choices. The organization notes that it is exploring the application of this method to other products, workflows, and go-to-market initiatives. The launch of Deep Finance served as an example of what a more interconnected product cycle supported by AI could look like.

Quantified Gains in Preparing Deep Finance

Stampli claims to have compressed about 243 hours of production into approximately 77 hours for the launch, achieving a pace 3.16 times faster and a gain of around 166 hours. The team estimates the total duration from prototype to market launch of Deep Finance at about six weeks. Eyal Feldman, CEO and co-founder, states that Codex helps to go 10 times faster from need to deployable solution. According to Melad Zahedi, automation has, in turn, multiplied the production capacity of a small team by 10.

A Tool-Equipped System Governed by Human Review

Stampli has implemented significant automation in its process through a system based on GPT, which extracts data from product tools and meeting notes, then helps keep materials up to date. The marketing team has centralized product context, decisions, and communication guidelines in a shared platform with Codex. Although the process is automated, complete human validation and final approval are still required for any customer-facing content. These same automations allow for increased content production, with agents connected to the source of truth capable of generating materials for the website and social media.

A Use Case in Meetings: Data Extracted in 20 Seconds

During an executive meeting, a question arose regarding metrics present in HubSpot and other systems. An employee called on Codex during the call to retrieve and analyze the relevant data. Melad Zahedi indicates that such a report would have taken half a day for the FP&A team, whereas it was obtained here with 20 seconds of typing. More broadly, ChatGPT Work is presented as a tool to provide the right context for important decisions. Zahedi uses it as a "second brain" to organize information and describes a tangible benefit in arriving prepared for each meeting.

The Launch Process and Produced Deliverables

In preparing for the launch, Codex enabled the conversion of constantly evolving product decisions into review-ready deliverables, including a series of seven blog posts, launch emails, a webinar and its materials, social media and advertising creatives, a press release distributed on PR Newswire, the dedicated webpage for Deep Finance, and enablement documents for sales teams. Codex also contributed to the main animation, handling about 90% of the final production, while a subcontractor managed the introductory scene and the final format. The project was successfully completed despite a tight deadline and the mobilization of design resources and vendors on other priorities.

Context: The Platform and the Promise of Deep Finance

Stampli operates a procurement-to-pay platform that connects sourcing, accounts payable management, supplier management, payments, and employee expenses. Deep Finance, its product, aims to convert data from this platform into actionable insights on spending for finance departments and other decision-makers. The company reports using ChatGPT Work and Codex daily to update product knowledge and accelerate time to market, mentioning a weekly content production that has increased to several hundred units compared to just a few previously. According to Melad Zahedi, these tools expand the realm of possibilities for teams; they report having acquired new skills, developed their own systems, and focused their efforts more on choices deemed critical. He encourages employees to first experiment with ChatGPT to uncover untapped capabilities.