UMG Partners with ElevenLabs for AI Music Platform

Universal Music Group is preparing an AI platform that leverages licensed works, backed by a multi-year licensing agreement with ElevenLabs. Users will be able to create remixes, mashups, and new interpretations, with voluntary participation from artists. The partnership promises additional products and experiences for fans, though details are not available at this time, and the platform will remain separate from ElevenLabs' existing tools.

The platform will remain distinct from ElevenLabs' tools

The upcoming platform will operate independently from ElevenLabs' music API and its ElevenMusic generator. The partnership also includes the development of additional products and experiences for fans in the coming months and years, with no further details available at this time. Artists will have the option to choose whether or not to participate in this platform.

UMG signs a multi-year agreement with ElevenLabs for development

Universal Music Group is relying on a multi-year licensing agreement with ElevenLabs to develop this new offering, announced on Thursday. The goal is to allow users to access the label's licensed catalog to create remixes, mashups, and new interpretations of tracks. ElevenLabs, which specializes in AI-generated voices and music, will provide its models and products. According to its CEO, Mati Staniszewski, this collaboration aims to enable artists and songwriters to offer new experiences to their fans while ensuring fair compensation.

UMG multiplies AI agreements, Suno launches a model this week

The partnership with ElevenLabs adds to the label's other AI initiatives. Universal Music Group is already developing another music platform with Udio and has signed AI licensing agreements with Spotify, Nvidia, and Klay. This collaboration with ElevenLabs thus represents a new AI-related agreement for UMG. Meanwhile, Suno launched its first music model this week, trained on licensed tracks from Warner Music Group, BMG, and other industry partners.