YouTube: A Personalized AI Video Feed for Every User

YouTube is innovating by testing an AI-based feature that allows users to create a fully personalized video feed. This new tool, currently in the testing phase, is aimed at English-speaking users in the United States, whether they are on mobile or using the web version of the platform.

AI-Driven Personalization

With this feature, YouTube offers the ability to dictate directly to the AI what one wishes to watch. The personalized video feed can adapt to the user's interests, mood, or favorite themes. Whether it's for guided meditations under ten minutes or detailed podcasts on artificial intelligence, the tool generates a selection of videos that align with the user's requests. Once the personalized feed is created, it can be pinned at the top of the homepage for easy access.

Functionality and Accessibility

To access this new feature, users simply need to open the "Your Personalized Feed" tab located at the top of YouTube's homepage. Users can then describe their preferences in a dedicated field powered by AI. It is also possible to modify the suggestions at any time by selecting the text bar at the top of the personalized feed.

However, to fully enjoy this option, the search and viewing history must be enabled in the account settings. If there is an issue with a suggestion, users have the option to report the anomaly via the three-dot menu by selecting the "Problem?" option.

Comparison with Other Platforms

This tailored feed is reminiscent of the personalization features already present on other platforms. For example, Spotify offers suggested playlists based on the user's musical tastes. Meanwhile, Instagram has recently improved the control over recommendations for its Reels, although its system relies more on thematic categories than on written descriptions.